Antoni Gerges

Lilly Singh Live in Dubai, How To Be A Bawse tour, Habtoor Grand Resort, JBR, 10 May 2017

Her first banner, whole: LILLY SINGH, LIVE IN DUBAI 10TH MAY on red, her figure in front of a giant gold pocket watch.

Lilly Singh

Live in Dubai · How To Be A Bawse book tour · 10 May 2017 · the first banner set the hour: the pocket watch behind her

Lilly Singh Live in Dubai · “How To Be A Bawse” tour · ballroom, Habtoor Grand Resort, JBR · 10 May 2017 · with MCX

Her colours, a full room.

One night of Lilly Singh’s book tour in a Dubai ballroom. Banners in her own red and yellow, approved by her agency, WME, and the room full by eight. The event was ours: owned, produced and organized with MCX, and everything managed: the sponsors, the production, the artists, the campaign, the AV.

Antoni Gerges · Partner, Creative Director & Co-producer, through AntBrush

Four banners, one voice.

Her own red and yellow, heavy hand-cut caps, the figure in front: the four banners, whole.

Banner 1: LILLY SINGH, LIVE IN DUBAI 10TH MAY on red, her figure in front of a giant gold pocket watchBanner 2: LILLY SINGH LIVE IN DUBAI 10TH MAY in cream on red, her figure in yellow beside a blue ladderBanner 3: LILLY SINGH LIVE IN DUBAI 10TH MAY in teal on yellow, her smiling portraitBanner 4: LILLY SINGH LIVE IN DUBAI 10TH MAY in dark type on yellow, her figure holding a sign

The room, full at 8 pm.

The ballroom of the Habtoor Grand Resort, JBR, at 8:01 pm, “BAWSE” on the screen.

A ballroom under crystal chandeliers, the walls lit red, rows of guests facing a screen that reads How to Be a Bawse.
The ballroom, 8:01 pm
Explore the nightThe tour name, and what we delivered.
The scope

What we delivered.

The look of the night, in her own colours, produced with MCX.

Ours: owned, produced and organized, with MCX

  • Building the whole venue: the stage and the hall set-up
  • The artists: booking and management
  • The stage, sound, light and screens: AV production
  • The set-up and the logistics
  • Ticketing and sponsorship
  • The running order and the night itself

Campaign

  • The key visual and four social banners
  • The tour name, added on WME’s notes

Listings & venue

  • The Dubai Calendar (DTCM) listing
  • The ticket-seller and media-partner logo strip
  • Venue branding
  • Banner 2 on red.
    The red look
  • Banner 3 on yellow.
    The yellow look
  • Banner 4 on yellow, with a sign.
    The sign

From the job register, the artwork files and the photographs of the night.

HOW TO BE A BAWSE BOOK TOUR.

The tour’s name went onto the banners on the notes of her agency, WME, who approved every artwork.

RoleAntoni Gerges
Partner, Creative Director & Co-producer, through AntBrush
Produced byMCX, with AntBrush
Approved byWME, the artist’s agency
CreditsPhotographs: his own. The figures in the banners: the artist’s press photographs; the layouts are ours.

Part of Live shows: five nights in Dubai, 2017 to 2018, with MCX.

Next projectHakawi SharqiaA Ramadan tent, built from nothing.