Antoni Gerges

Live shows, Dubai, 2017 to 2018

Live shows

Five nights in Dubai, 2017 and 2018, with MCX · Mohamed Mounir, 19 January 2018, from MCX’s recap

Five nights, one page each.

Each show with its own film, its own artwork and its own night.

Angham, Amr Diab and Mohamed Mounir each carried one title: an epithet, the name, Live in Dubai, the place, the date.

The night, in motion.

Mohamed Mounir Live in Dubai, 2018 · recap film by MCX, trimmed

Work made for concerts that were cancelled.

DIDO, 13 December 2019, Dubai Media City Amphitheatre: cancelled the night before; she could not fly. The teaser, the stencil name built letter by letter, made by AntBrush for MCX; the concert footage is the artist’s own.

Lara Fabian, 50 World Tour, Friday 20 December 2019, Coca-Cola Arena: cancelled. The teaser; the concert footage is the artist’s own.

Amr Diab, Etihad Arena, Abu Dhabi, Eid al-Fitr 2020: the A3 layouts were made in February 2020, for a concert cancelled when events were suspended that spring.

Explore the buildThe gates, drawn and built, and four of the nights, photographed.

The gate is drawn first.

Mohamed Mounir Live in Dubai, January 2018. The entrance gate, drawn, then built on the night.

The entrance gate artwork on navy: Presents Mohamed Mounir Live in Dubai across the top, colour-coded lanes for All Categories, VIP, Lounges, Fast Track and No Entry, and the SWYP, Hills Advertising and MCX logos on both side panels, the opening left plain grey.
Drawn · January 2018
The same gate built over the entrance, seen from below against the evening sky, with security signs and staff underneath.
Built · 19 January 2018 · frame from the MCX film

Another night, another gate.

The entrance gate artwork on navy: Presents Amr Diab Live in Dubai across the top, the same colour-coded lanes, and the SWYP, Hills Advertising and MCX logos on both side panels.
Amr Diab Live in Dubai · 29 December 2017 · the gate as drawn

Then the stage, then the night.

Four of the five nights, photographed from where the work was checked: the stage, the hall, the crowd.

From the back of the stage: musicians and singers in red light, seen from behind, facing the crowd, with towers beyond.
Amr Diab Live in Dubai · 29 December 2017 · from the stage
An indoor hall in violet light: rows of seated guests on the floor and on the raised tiers behind, under a dark ceiling grid.
Angham Live in Dubai · Dubai World Trade Centre · 10 November 2017 · the hall
The same hall from the back: an orchestra on a wide stage under amber and green beams, five tall light columns behind it, a screen on each side and the dark seated audience in front.
Angham Live in Dubai · Dubai World Trade Centre · 10 November 2017 · the stage
A ballroom under crystal chandeliers, the walls lit red, rows of guests facing a screen that reads How to Be a Bawse.
Lilly Singh Live in Dubai · 10 May 2017 · the ballroom
Also that year: Hakawi Sharqia and QD’s 2.0The Ramadan tent on the Emirates Golf Club lawn, and the summer venue in the same marquee.

One marquee, two seasons.

The Ramadan tent we built on the Emirates Golf Club lawn in 2017, and the summer venue that followed in the same marquee.

Hakawi Sharqia: a red carpet between lit palm sculptures leading across the lawn at dusk to the glass marquee lit blue.Hakawi SharqiaRamadan tent · the marquee on the Emirates Golf Club lawn, Dubai · Ramadan 2017 · with MCXOpen the project

QD’s 2.0 · summer venue · the marquee on the Emirates Golf Club lawn, Dubai · 27 July to mid-October 2017 · with MCX

QD’s 2.0, the summer after.

After Ramadan the marquee stayed on the lawn and reopened for the summer as QD’s 2.0: room for 250 guests, 16 HD screens for live sport, theme nights all week and family brunch at weekends.

The event was ours: owned, produced and organized, with MCX.

Antoni Gerges · Partner, Creative Director & Co-producer, through AntBrush

One marquee, two seasons: the Ramadan tent in May, QD’s 2.0 in July.

May 2017: Hakawi Sharqia.

The white marquee on the green lawn of Emirates Golf Club at golden hour, May 2017: a long glass hall with a pagoda-roofed entrance.
The same marquee in the summer, the QD’s 2.0 sign at its entrance, the lawn in front.

Room for 250 guests under one roof on the golf-club lawn.

The hall inside QD’s 2.0 in the evening: wooden tables and wicker chairs, festoon lights along the canopy, screens over the air-conditioning units by the glass walls.A lounge corner inside QD’s 2.0: wicker armchairs and sofas, the round QD’s 2.0 standee, the golf course through the glass wall.The golf course through the marquee’s glass wall, late afternoon.
The hall, a lounge corner and the course through the glass · September 2017.

16 HD screens for live sport.

Vintage bulbs, strung from the peak of the canopy.

Sports nights, a jazz night with a live band, Throwback Thursdays, and family brunch at weekends.

Named after QD’s, Dubai Golf’s bar on the Creek.

Mayweather v McGregor, shown live at dawn on 27 August.

Open until 3 a.m., through to mid-October.

Same partners as Ramadan: Harlequin, FLOW, Emirates Golf Club.

Harlequin for the marquee, FLOW for the power and the cooling; Emirates Golf Club ran the food and drink. The QD’s 2.0 logo and artwork by the club’s team. With MCX: the venue partnership and the season plan, the marquee, its power and cooling, the interior changes and the outdoor branding, the events and the sports nights, the social media.

Hakawi Sharqia, its own page →

What we deliveredFive nights, one city: the shared scope, piece by piece.
An open-air stage at night, its towers in red, lights and beams over the band, two video screens, and a large crowd in front, with lit towers on the skyline behind.
Mohamed Mounir Live in Dubai · 19 January 2018

Live shows · Dubai · 2017 to 2018 · with MCX

Five nights, one city.

Amr Diab, Angham, Mohamed Mounir, Magida El Roumi, Lilly Singh. Live shows in Dubai, 2017 to 2018: creative direction through AntBrush, with MCX as co-producer. Four of the five were ours: owned, produced and organized with MCX, and everything managed: the sponsors, the production, the artists, the campaign, the AV. For Magida El Roumi, we built and produced the night for the event’s owner.

The scope

What we delivered.

Ours: owned, produced and organized, with MCX

  • On the open lawn of Dubai Media City Amphitheatre, the whole venue built from nothing: the stage, the grandstands, the VIP platform and lounges, the fences and the gates; in a hall and a ballroom, the stage and the hall set-up
  • The artists: booking and management
  • The stage, sound, light and screens: AV production
  • The set-up and the logistics
  • Ticketing and sponsorship
  • The running order and the night itself
  • For Magida El Roumi: built and produced for the event’s owner

Campaign & print

  • Entrance gates: Mohamed Mounir, Amr Diab, Magida El Roumi
  • For the sponsor, SWYP: VIP platform, grandstand, photo wall
  • Snapchat filters and a web banner
  • Angham: the promotion and a hotel partner

Screens & content

  • Title and countdown animations: Amr Diab, Magida El Roumi
  • Screens for Angham’s TV partner

Event

  • Running orders
  • SMS campaign; radio script for Mohamed Mounir
  • Production on site, every night
  • Entrance gate artwork on navy: Mohamed Mounir Live in Dubai across the top, colour-coded lanes, sponsor logos on both side panels.
    The Mohamed Mounir gate, as drawn, over the night
  • Entrance gate artwork on navy: Amr Diab Live in Dubai across the top, colour-coded lanes, sponsor logos on both side panels.
    The Amr Diab gate, as drawn, over the night
  • A large open-air crowd behind barriers at night, towers lit behind.
    Mohamed Mounir Live in Dubai, 19 January 2018
  • An indoor hall in violet light, rows of seated guests on the floor and the tiers.
    Angham Live in Dubai, the hall, 10 November 2017
  • The orchestra on a wide stage under amber and green beams, a screen on each side, the dark audience in front.
    Angham Live in Dubai, the stage

From the job register, the project mail and the artwork files.

RoleAntoni Gerges
Partner, Creative Director & Co-producer, through AntBrush, 2017 to 2022
Produced byMCX
Gate and screen artworkAntBrush
On the artwork“Creative Partner, AntBrush Communications”, as printed for Amr Diab and Mohamed Mounir.
Next projectMohamed Mounir Live in DubaiOne key visual, rebuilt for every place.