Antoni Gerges

Amr Diab Live in Dubai, Dubai Media City Amphitheatre, 29 December 2017

Amr Diab

Live in Dubai · Dubai Media City Amphitheatre · 29 December 2017 · from the promo

Before the night, and after.

Amr Diab Live in Dubai · Dubai Media City Amphitheatre · 29 December 2017 · SWYP presents · with MCX

One look, one night.

The Megastar on the open lawn at Dubai Media City. One look ran from the promo films to the arch, the venue fence, the wristbands and the screens, so the night read as one piece. The event was ours: owned, produced and organized with MCX, and everything managed: the sponsors, the production, the artists, the campaign, the AV.

Antoni Gerges · Partner, Creative Director & Co-producer, through AntBrush

The arch stands up, and hands on its colours

AMR DIAB LIVE IN DUBAI

The lawn, full.

The whole lawn full of people at night, the Media City towers behind.
10:22 pm
Fans with balloons and phone lights.
From the film
10:22 pm · From the film

The day of the show, with Amr Diab.

Antoni Gerges with Amr Diab, standing side by side in front of a wall of the artist’s album covers.
Antoni Gerges with Amr Diab · 29 December 2017 · photographed on the day of the show

Dubai Media City, 29 December 2017.

The film’s own end title, then the film of the night.

The end title: Amr Diab’s own logo over the stage, Dubai Media City, Dec 29, 2017.
The end title · from the film

SWYP’s film of the night

Explore the nightFrom the stage, the title, the arch in four rounds, the city by day, the beams, the gala at the Conrad, and what we delivered.
The scope

What we delivered.

The look of the night, from the first promo film to the wristband on every wrist, produced with MCX.

Ours: owned, produced and organized, with MCX

  • An open lawn at Dubai Media City Amphitheatre: the whole venue built from nothing: the stage, the grandstands, the VIP platform and lounges, the fences, the tower and the gates
  • The artists: booking and management
  • The stage, sound, light and screens: AV production
  • The set-up and the logistics
  • Ticketing and sponsorship
  • The running order and the night itself

Campaign

  • The A4 key art
  • The promo title system, for the MCX films

Event

  • The entrance arch, in four rounds
  • The venue fence and tower panels
  • The wristband categories

For SWYP, the sponsor

  • VIP platform and grandstand branding
  • The Snapchat filter
  • The meet-and-greet wall
  • The web banner
  • The arch artwork: Presents AMR DIAB LIVE IN DUBAI, the category bar, the SWYP, Hills and MCX marks.
    The arch, as drawn, over the night
  • The print file of the arch, 26 December 2017.
    The print file
  • The printed wristbands in the category colours.
    The wristbands
  • The venue fence and tower with the SWYP and Amr Diab panels.
    The fence and the tower
  • The title card: The Megastar, Amr Diab, Friday 29th December 2017.
    The title system

From the job register, the artwork files, the print file and the photographs of the build.

The night, from the stage.

29 December, 10:18 pm, from the stage wing: the band, the lights and the lawn.

From the stage wing at night: musicians in red light seen from behind, the crowd and the Media City towers beyond.
From the stage wing, 10:18 pm
From the stage to the crowd · his phone

The stage.

The stage wide at night: the SWYP header, two screens reading Ghaneeha differently and Isma3ha differently, the band under red and white lights, the crowd in front.
The stage · from MCX’s promo master

A thin frame around a name.

The Megastar over Amr Diab in white caps, the date under it, inside a thin gold-and-red rule: over the crowd, over the stage.

The title card over the crowd: The Megastar, Amr Diab, Friday 29th December 2017, inside a thin frame.
Over the crowd · from the film
The same title card over the lit stage.
Over the stage · from the film

Four rounds, one arch.

Three earlier versions, then the print file of 26 December, three days before the show.

The print file of the final arch: Presents AMR DIAB LIVE IN DUBAI, the category bar, the side panels.
The print file · 26 December 2017
The arch artwork over a photograph of the night: Presents AMR DIAB LIVE IN DUBAI and the category bar framing the crowd, the stage and the towers behind it.
The arch, as drawn, over the night

The city, by day.

The venue fence and its tower on 20 December, and on a foggy morning.

The venue fence by a roundabout: SWYP banners reading Ghaneeha differently and Isma3ha differently, a tower with the Amr Diab key visual above.
The fence and the tower · 20 December
The fence and the tower along the road on a foggy morning.
A foggy morning
The fence and the tower, 20 December · A foggy morning

The official hotel, on the same fence.

At dusk, a Conrad Dubai panel on the venue fence beside the Amr Diab panel.
Conrad Dubai beside the show · dusk

Two nights before.

The moving heads tested over the empty lawn, 27 December, 9:44 pm.

White beams from the stage over an empty lawn at night.
The light test · 27 December

Beams over the band.

White beams over the full band on stage.
From the film
Beams fan out over the stage.
From the film
From the film

SWYP’s night.

The sponsor’s Snapchat filter over the stage, and its name across the stage header.

The Snapchat filter · a phone, after the show
The stage wide under the SWYP header, the crowd in front.
The SWYP stage header · from the film

Two nights later, a gala at the Conrad.

New Year’s Eve at Conrad Dubai, 31 December 2017, the official hotel of the 29 December show: the ballroom set and lit before the guests.

A hotel ballroom stage under moving heads, round tables set in front.
The ballroom stage · 31 December
White beams over the set tables.
The light, before the guests
The ballroom stage, 31 December · The light, before the guests
RoleAntoni Gerges
Partner, Creative Director & Co-producer, through AntBrush
Produced byMCX, with AntBrush
Presented bySWYP
CreditsFilm of the night: SWYP’s event film. Title animation: the MCX promo films. Photographs: his own. The New Year’s Eve gala photographs: his own.

Part of Live shows: five nights in Dubai, 2017 to 2018, with MCX.

Next projectAngham Live in DubaiBlack and champagne, for a seated hall.