Antoni Gerges

Angham Live in Dubai, Sheikh Rashid Hall, Dubai World Trade Centre, 10 November 2017

Angham

Live in Dubai · Sheikh Rashid Hall, Dubai World Trade Centre · 10 November 2017 · from the promo

Before the night.

Angham Live in Dubai · Sheikh Rashid Hall, Dubai World Trade Centre · 10 November 2017 · with MCX

Black and champagne, for a seated hall.

The Legendary Super Star with her orchestra, for a seated hall at Dubai World Trade Centre. A campaign in black and champagne, from the first promo film to the roll-ups in the hotel partner’s lobby. The event was ours: owned, produced and organized with MCX, and everything managed: the sponsors, the production, the artists, the campaign, the AV.

Antoni Gerges · Partner, Creative Director & Co-producer, through AntBrush

The title, built in type, in the promo’s own order

The Legendary Super Star

The key art.

MCX presents: the name in light caps over the champagne lines, the date and the hall under it.

The square key art on black: MCX presents The Legendary Super Star ANGHAM Live in Dubai, Friday 10th November 2017, Sheikh Rashid Hall at Dubai World Trade Centre, the artist on the right.
The key art, in English

Full by 10:16 pm.

The seated audience from the side in purple light.
10:16 pm
The seated audience, wider.
10:16 pm
10:16 pm

The night, with Angham.

Antoni Gerges, with a radio, talking with Angham in a lift; she wears a black strapless evening gown.
Antoni Gerges with Angham · 10 November 2017 · photographed on the night

Friday, 10 November 2017.

The hall at 10:40 pm, then the promo film that opened the campaign.

The full hall and the stage in warm light, the orchestra and a screen on each side.
The hall, 10:40 pm

MCX’s promo film, 21 September 2017: the title over the artist’s own concert footage, trimmed.

Explore the nightThe hall, the television cameras, the orchestra, the light, and what we delivered.
The scope

What we delivered.

A campaign in two looks and the partners around it, produced with MCX.

Ours: owned, produced and organized, with MCX

  • Building the whole venue: the stage and the hall set-up
  • The artists: booking and management
  • The stage, sound, light and screens: AV production
  • The set-up and the logistics
  • Ticketing and sponsorship
  • The running order and the night itself

Campaign

  • The name lettering
  • The key art, in two looks
  • Roll-ups
  • The promo title system, for the MCX films

Partners

  • The Conrad Dubai hotel partnership
  • Alaan TV: screens and outdoor LED
  • PR with MSL Group
  • The key art in English on black.
    The key art
  • The promo title: The Legendary Super Star, Angham, Live in Dubai, over the artist’s own footage.
    The promo title
  • The camera crane in front of the full hall.
    Filmed for Alaan TV

From the job register, the artwork files, the promo films and the photographs of the night.

A seated hall, at Dubai World Trade Centre.

Sheikh Rashid Hall at 10:38 pm: the orchestra on stage, a screen on each side, every seat taken.

The full seated hall and the stage with the orchestra under amber light, a screen on each side, the ceiling grid above.
The hall and the stage, 10:38 pm

Filmed for television.

A camera crane over the seats: Alaan TV was the exclusive TV partner.

A camera operator and a crane in front of the full hall.
The crane and the full hall, 10:20 pm
The crane’s arm over the audience in purple light.
The crane over the seats
The crane and the full hall, 10:20 pm · The crane over the seats

The orchestra.

The conductor and the orchestra on stage in purple light, seen from the side of the stage.
The orchestra, from the side of the stage

White, green, purple.

The stage under a bank of white lights, the full hall in front.
White, 10:37 pm
The stage in green, the hall dark.
Green, 10:37 pm
The hall and the stage from the floor in a purple wash.
Purple, 10:15 pm
White, 10:37 pm · Green, 10:37 pm · Purple, 10:15 pm
RoleAntoni Gerges
Partner, Creative Director & Co-producer, through AntBrush
Produced byMCX, with AntBrush
PartnersConrad Dubai, Alaan TV
CreditsPhotographs: his own. The promo film: MCX, over the artist’s own concert footage. Artist photography in the key art: the artist’s press photograph.

Part of Live shows: five nights in Dubai, 2017 to 2018, with MCX.

Next projectMagida El Roumi Live in DubaiThree rounds of an arch, an evening of light.