Antoni Gerges

Magida El Roumi Live in Dubai, Dubai Media City Amphitheatre, 26 January 2018

Magida El Roumi

Live in Dubai · Dubai Media City Amphitheatre · 26 January 2018 · the beams, set the evening before

Before the night.

Magida El Roumi Live in Dubai · Dubai Media City Amphitheatre · 26 January 2018 · Etisalat presents · with MCX and Catch Me Events

Three rounds of an arch, an evening of light.

Magida El Roumi with her orchestra on the open stage at Dubai Media City, one week after Mounir. The arch went through three rounds; the light was set the evening before. Built and produced for the event’s owner with MCX: the venue from nothing on an open lawn, the stage and its sound, light and screens, the set-up and the logistics; the artist and the event were theirs.

Antoni Gerges · Partner, Creative Director & Co-producer, through AntBrush

The arch in three rounds · the Etisalat mark in its English version on both sides

Option 01.

Red, teal, blue.

The stage lit red.
Red
The stage in teal.
Teal
The stage in blue.
Blue
Red · Teal · Blue

On the night.

Antoni Gerges with Magida El Roumi backstage on the night: he in a navy jacket with the show's lanyard, she in a beaded plum gown, a stage lamp behind them.
Antoni Gerges with Magida El Roumi, backstage at Dubai Media City Amphitheatre · 26 January 2018

Friday, 26 January 2018.

Dubai Media City Amphitheatre: the beams fan out over the stage, set the evening before.

His phone, 25 January · eight seconds
Explore the nightThe orchestra under the beams, the evening before, “The Super Star.”, the ticket, and what we delivered.
The scope

What we delivered.

The entrance, the roads and the running of the night, produced with MCX and Catch Me Events.

Built and produced for the event’s owner, with MCX

  • An open lawn at Dubai Media City Amphitheatre: the whole venue built from nothing: the stage, the seating and the entrance arch
  • The stage, sound, light and screens: AV production
  • The set-up and the logistics
  • The running order and the night itself

Event & outdoor

  • The entrance arch: two options, then the final
  • Hills LED gate banners A and B
  • The Al Maktoum unipole

The show

  • The running order
  • The countdown animation
  • The set list

For Etisalat, the sponsor

  • The intro and outro film, with its agency
  • The final arch, the Etisalat mark in its English version on both sides.
    The arch, final round
  • Beams over the orchestra the evening before.
    The stage, the evening before
  • The ticket: Magida El Roumi Live in Dubai, Platinum 2.
    The ticket

From the job register, the artwork files and the photographs and clips.

The orchestra, under the beams.

25 January 2018, the evening before the show, from his phone.

The orchestra on the open stage under white beams, a screen on each side, the seats in front still empty.
The orchestra under the beams · his phone, 25 January

The evening before.

25 January, 8:10 to 8:27 pm: the orchestra on stage, the seats still empty, the light being set.

Beams crossing over the orchestra in blue and white.
Beams cross, 8:18 pm
White beams fanning out over the stage.
Beams fan out, 8:22 pm
Beams cross, 8:18 pm · Beams fan out, 8:22 pm

“The Super Star.”

The line that billed her, from the promo film by Catch Me Events.

The words The Super Star in light serif caps on a dark warm ground.
From the promo film

The ticket.

A printed ticket in hand: Magida El Roumi Live in Dubai, Fri 26 Jan 2018, Platinum 2, with two QR codes.
Platinum 2
RoleAntoni Gerges
Partner, Creative Director & Co-producer, through AntBrush
Produced byMCX and Catch Me Events, with AntBrush
Presented byEtisalat
CreditsClips and photographs: his own; the meet-and-greet photograph: the event’s photographer. “The Super Star”: the promo film by Catch Me Events.

Part of Live shows: five nights in Dubai, 2017 to 2018, with MCX.

Next projectLilly Singh Live in DubaiHer colours, a full room.