Work
For agency teams: follow the idea, the creative decisions and the people behind the work.
View CV (opens in a new tab)↗For clients: explore related work, from the original brief to the finished experience.
Contact Antoni →For university and education teams: communication projects and a closer look at the creative process.
Brands, campaigns and experiences, from the first idea to the finished work.
Watch
Five short reels. Each with its own sound.
Campaigns · 0:45 · soundPlay
One idea, carried across TV, print, outdoor and social.
From these projects: Liwa · Why Not! Mazzika · DHA
ZEISSA lens, the brackets and an eye: one picture.
LiwaBuilt from nothing.
Dubai Health AuthorityA star with one corner open. The name completes it.
MAFGS is One: the number one, written in words.
Capacity Middle EastA city in one line.
Why Not! MazzikaMake room for six acts.
World Future Energy SummitThe capital’s pavilion, five times.
Cityscape Abu DhabiFrom floor plan to full scale.Digital
Websites, touch screens and apps, designed for the brand and built with developers.
01Live · FilmDubai · 2022
A lens, the brackets and an eye: one picture.
Live six days after confirmation.
Play the film2:34See beyond. Idea, launch environment and materials, with MCX. The launch grew from one sheet. One wall at The Space, Dubai: measured 17 June, drawn 25 June, built 27 June.
02Campaign · Live · FilmAl Dhafra · 2019–20
Built from nothing.
Six zones on open sand, for 16 days.
Play the film1:01Campaign, TVC and six zones built on open sand, three large and three small. A US$1.04M contract. One question on everything: Ready? The key visual, the film and the outdoor. The campaign brought the festival’s sports together in one visual world.
03Identity · CampaignDubai · 2008
A star with one corner open. The name completes it.
Almost 1,000 staff voted for the mark.
A shape with something to say.
Identity, guidelines and launch campaign. A US$2.3M launch campaign. The staff chose the star from four options, as Gulf News and Khaleej Times reported. The launch opened with no name at all: only the star, drawn in the picture.
04Campaign · IdentityUAE Ministry of Education · 10 cities · 2018
Give growth a language.
40M hashtag views in two days.
Campaign brand, social content and the walk. A national week against bullying, across 10 cities. The mark: two figures, seven leaves.
05Identity · Campaign · FilmA New York client, led from Dubai · 2020–22
Make standards clear.
A brand toolkit, campaigns and films explaining accreditation.
Repositioning, identity and three films. We began with a plan, not a logo: three phases. Identity and toolkit, then a year of campaigns under one mark: for schools, for teachers, for children. Campaign line: It’s time.
06CampaignAbu Dhabi · 2010–11
Eight codes, one building.
The launch campaign for the Department of Municipal Affairs, Abu Dhabi · January 2011
The campaign that launched Abu Dhabi’s international building codes in January 2011: the names of the codes stacked into one building, then the teaser, the print, the website and a touch table that opens each code as a room. Launched at the World Future Energy Summit; the look stayed the codes’ own to 2015. Through AntBrush.
07IdentityNew Port Richey, Florida · 2026
A small school, given its light.
Identity, design system, logo animation, collateral and enrollment forms · volunteer work, 2026.
The idea is a guiding light. Everything comes from the logo’s scene: children at play, lifted by the rising sun, standing on an open book.
08Identity · CampaignAbu Dhabi · 2009
Five sporting worlds. One shared identity.
Five sport centres, each in its own colour.
Identity, brand architecture and launch campaign. One gate, every sport. Launch line: Your gateway to awesomeness. The launch ads and the hoarding along the road as the resort was built.
09LiveDubai · 2018, 2019
A city in one line.
Two gala dinners for Etisalat.
Gala dinner artwork and screens, with MCX. A gala dinner for a telecom conference: Dubai drawn as one line of light. A year later, the client came back.
10LiveMarriott Mena House, Giza · 2021
GS is One: the number one, written in words.
One anniversary idea across invitations, event artwork and screens.
Artwork and screen content for a first anniversary, with MCX. A company’s first birthday on a lawn below the Great Pyramid. Marriott Mena House is the venue.
11Live · FilmAbu Dhabi · 2018
A festival starts with a drawing.
Three days on the opening weekend of Abu Dhabi Food Festival 2018.
Festival poster, system and stage for one of the two events of Abu Dhabi Food Festival 2018, with MCX. A guitarist, a 1950s car, a grill. Drawn first, then cut harder, then one last question: red, or ochre. Drawn first, then built on the lawn.
12Live · FilmDubai · 2022
A book, and its digital twin.
A phygital launch for a Texas client · Dubai, 2022
The launch of “Sacred Foods of India” by chef Vikas Khanna as a physical book with an NFT twin, for Akshaya, Texas. Creative direction, design and the room, through AntBrush, with MCX.
13ExhibitionAl Ain City Municipality · 2024
A map of squares became a gate.
40 projects shown.
One square of the map, built as the gate. The forecourt in December. The steel three nights before. The gate opened 21 February.
14ExhibitionAbu Dhabi · 2017
From floor plan to full scale.
7,200 sq ft, built in three days.
Pavilion for the Department of Municipal Affairs. 14 projects on one stand. The brief: boxes on a floor plan. I gave it one line.
15ExhibitionAbu Dhabi · 2010–15
The capital’s pavilion, five times.
For the Department of Municipal Affairs, Abu Dhabi · won by public tender in 2013
The pavilion of Abu Dhabi’s municipal authority at the Gulf’s yearly clean-energy summit, opened each January by heads of state: 2010, 2011, 2013, 2014 and 2015. Concept, design, screens, films and the build, through AntBrush.
16ExhibitionAbu Dhabi, Dubai and Sharjah · 2010–24
Twenty-two shows, built.
Stands and pavilions, 2010 to 2024, and how each one is planned
Twenty-two shows built, 2010 to 2024, and more than fifty designed, for government departments and companies. How a space is planned, from the client’s boxes to the opening day: the same steps, on every stand, pavilion and gate.
17Campaign · Live · FilmCoca-Cola Arena, Dubai · 2019
Make room for six acts.
One night at Coca-Cola Arena, Dubai.
Campaign and visual system, with MCX. One square per act, from a letter to an arena. Coca-Cola Arena is the venue.
18Live · FilmDubai · 2017–18
Five nights, one city.
Amr Diab, Angham, Mohamed Mounir, Magida El Roumi, Lilly Singh · with MCX.
Live shows in Dubai, 2017 to 2018: creative direction through AntBrush, with MCX as co-producer. Mohamed Mounir Live in Dubai, January 2018: the entrance gate, drawn, then built on the night.
19Live · FilmDubai · 2018
One key visual, rebuilt for every place.
SWYP presents · Dubai Media City Amphitheatre, 19 January 2018.
The Legendary Mohamed Mounir, his first Dubai concert in four years, with Sharmoofers opening: one key visual rebuilt for ticketing, radio, a hotel’s screens, the roads, a 21 × 22 ft tower and the gate. Partner, Creative Director & Co-producer, through AntBrush, with MCX.
20Live · FilmDubai · 2017
One look, one night.
SWYP presents · Dubai Media City Amphitheatre, 29 December 2017.
The Megastar on the open lawn at Dubai Media City: one look from the promo films to the arch, the venue fence, the wristbands and the screens. Partner, Creative Director & Co-producer, through AntBrush, with MCX.
21Live · FilmDubai · 2017
Black and champagne, for a seated hall.
Sheikh Rashid Hall, Dubai World Trade Centre, 10 November 2017.
The Legendary Super Star with her orchestra: a campaign in black and champagne, from the first promo film to the roll-ups in the hotel partner’s lobby. Partner, Creative Director & Co-producer, through AntBrush, with MCX.
22Live · FilmDubai · 2018
Three rounds of an arch, an evening of light.
Etisalat presents · Dubai Media City Amphitheatre, 26 January 2018.
Magida El Roumi with her orchestra on the open stage at Dubai Media City: the entrance arch in three rounds, the light set the evening before. Partner, Creative Director & Co-producer, through AntBrush, with MCX.
23LiveDubai · 2017
Her colours, a full room.
“How To Be A Bawse” tour · Habtoor Grand Resort, JBR, 10 May 2017.
One night of Lilly Singh’s book tour in a Dubai ballroom: banners in her own red and yellow, approved by her agency, WME. Partner, Creative Director & Co-producer, through AntBrush, with MCX.
24Live · FilmDubai · 2017
A Ramadan tent, built from nothing.
Ramadan tent · the marquee on the Emirates Golf Club lawn · Ramadan 2017 · with MCX
A night venue for the month of Ramadan 2017, named, designed and dressed by us, with a TV studio inside for Al Aan TV’s nightly live show. The event was ours: owned, produced and organized, with MCX. Partner, Creative Director & Co-producer, through AntBrush.
Also in the archiveAl Salam Street, a proposal →Abu Dhabi, the city campaign →Government stands, built →ECSSR, a research centre →
Also in the archiveChildren of Light Academy and other identities →Manchester Business School →AIAASC campaign →Bullying Week campaign →
Also in the archiveDubai Health Authority launch →A clinic's campaign →Tawam Hospital, a proposal →
Also in the archiveLiwa campaign →Al Forsan International Sports Resort, the campaign →Liwa, built from nothing →
Also in the archiveAmr Diab, Angham, Mohamed Mounir and more →Why Not! Mazzika at Coca-Cola Arena →The MCX events promo
Also in the archiveLiwa, built from nothing →The Big Grill →
Also in the archiveZEISS launch →MAF at the Pyramids →Capacity Middle East →Exhibition stands →The MCX events promo
Selected
Identity · Campaign Dubai · 2008
Open the project →Watch the identity film
A star with one corner open. The name completes it.
Almost 1,000 staff voted for the mark.
Live · Film Dubai · 2022
Open the project →Play the film 2:34
A lens, the brackets and an eye: one picture.
Live six days after confirmation.
Campaign · Live · Film Al Dhafra · 2019–20
Open the project →Play the film 1:01
Built from nothing.
Six zones on open sand, for 16 days.
Campaign · Identity UAE Ministry of Education · 10 cities · 2018
Open the project →Play the campaign film
Give growth a language.
40M hashtag views in two days.
Exhibition Abu Dhabi · 2017
Open the project →Play the show film
From floor plan to full scale.
7,200 sq ft, built in three days.
Identity · Campaign · Film A New York client, led from Dubai · 2020–22
Open the project →Play the film 0:55
Make standards clear.
A brand toolkit, campaigns and films explaining accreditation.
Exhibition Abu Dhabi · 2010–15
The capital’s pavilion, five times.
For the Department of Municipal Affairs, Abu Dhabi · won by public tender in 2013
Campaign · Live · Film Coca-Cola Arena, Dubai · 2019
Open the project →Play the film 2:53
Make room for six acts.
One night at Coca-Cola Arena, Dubai.
Watch
One a category, 36 to 45 seconds, each with its own sound.
Campaigns 0:45One idea, carried across TV, print, outdoor and social.
Identities 0:36Marks and systems, from the first drawing to the brand in use.
Experiences 0:41Launches and galas: the idea, the room, the night.
Exhibitions 0:45Stands and pavilions: the design, the build, the visitor’s walk.
Live shows 0:45Concerts and festivals: the build, the stage, the full house.More
The rest of the work under the same headings as the bar; a heading opens the whole category, with its reel.
Identity · Campaign · 2009Al Forsan International Sports ResortFive sporting worlds. One shared identity.
Identity · 2026Children of Light AcademyA small school, given its light.Live · 2018, 2019Capacity Middle EastA city in one line.Live · 2021MAFGS is One: the number one, written in words.
Live · Film · 2018The Big GrillA festival starts with a drawing.Live · Film · 2022Akshaya × Vikas KhannaA book, and its digital twin.Exhibition · 2024Innovation MonthA map of squares became a gate.Exhibition · 2010–24ExhibitionsTwenty-two shows, built.Live · Film · 2017–18Live showsFive nights, one city.Live · Film · 2018Mohamed Mounir Live in DubaiOne key visual, rebuilt for every place.Live · Film · 2017Amr Diab Live in DubaiOne look, one night.Live · Film · 2017Angham Live in DubaiBlack and champagne, for a seated hall.Live · Film · 2018Magida El Roumi Live in DubaiThree rounds of an arch, an evening of light.Live · 2017Lilly Singh Live in DubaiHer colours, a full room.Live · Film · 2017Hakawi SharqiaA Ramadan tent, built from nothing.Abu Dhabi International Building CodesTouch-table home screen: each code book opens as a room. 2010–11. Designed by AntBrush.Abu Dhabi International Building CodesTouch room for the Fire Code: touch a feature to play its film. 2010–11. Designed by AntBrush.Abu Dhabi International Building CodesThe Higher Committee’s website, the home page. 2010–11. Designed by AntBrush.Dubai Health Authoritydha.gov.ae, launched in July 2008. Designed by AntBrush.AIAASCThe home page design, May 2021, the whole page. Designed by AntBrush.AIAASCaiaasc.org as launched, July 2021. Designed by AntBrush.World Future Energy SummitTouch app for the municipalities’ EHS division: 66 screens, 2014. Designed and written by AntBrush.Why Not! MazzikaThe seat map for the ticket categories, Coca-Cola Arena, 2019. Designed by AntBrush.Campaigns
One idea, carried across TV, print, outdoor and social.
3 projects
Identities
Marks and systems, from the first drawing to the brand in use.
4 projects
Identity · Campaign · 2008Dubai Health AuthorityA star with one corner open. The name completes it.
Identity · Campaign · Film · 2020–22AIAASCMake standards clear.Identity · Campaign · 2009Al Forsan International Sports ResortFive sporting worlds. One shared identity.Identity · 2026Children of Light AcademyA small school, given its light.Experiences
Launches and galas: the idea, the room, the night.
5 projects
Live · Film · 2022ZEISSA lens, the brackets and an eye: one picture.Live · 2018, 2019Capacity Middle EastA city in one line.Live · 2021MAFGS is One: the number one, written in words.Live · Film · 2018The Big GrillA festival starts with a drawing.Live · Film · 2022Akshaya × Vikas KhannaA book, and its digital twin.Exhibitions
Stands and pavilions: the design, the build, the visitor’s walk.
4 projects
Live shows
Concerts and festivals: the build, the stage, the full house.
8 projects
Campaign · Live · Film · 2019Why Not! MazzikaMake room for six acts.Live · Film · 2017–18Live showsFive nights, one city.Live · Film · 2018Mohamed Mounir Live in DubaiOne key visual, rebuilt for every place.Live · Film · 2017Amr Diab Live in DubaiOne look, one night.Live · Film · 2017Angham Live in DubaiBlack and champagne, for a seated hall.Live · Film · 2018Magida El Roumi Live in DubaiThree rounds of an arch, an evening of light.Live · 2017Lilly Singh Live in DubaiHer colours, a full room.Live · Film · 2017Hakawi SharqiaA Ramadan tent, built from nothing.Digital
Websites, touch screens and apps, designed for the brand and built with developers.
8 screens
Abu Dhabi International Building CodesTouch-table home screen: each code book opens as a room. 2010–11. Designed by AntBrush.Abu Dhabi International Building CodesTouch room for the Fire Code: touch a feature to play its film. 2010–11. Designed by AntBrush.Abu Dhabi International Building CodesThe Higher Committee’s website, the home page. 2010–11. Designed by AntBrush.Dubai Health Authoritydha.gov.ae, launched in July 2008. Designed by AntBrush.AIAASCThe home page design, May 2021, the whole page. Designed by AntBrush.AIAASCaiaasc.org as launched, July 2021. Designed by AntBrush.World Future Energy SummitTouch app for the municipalities’ EHS division: 66 screens, 2014. Designed and written by AntBrush.Why Not! MazzikaThe seat map for the ticket categories, Coca-Cola Arena, 2019. Designed by AntBrush.The archive
Ideas, stands, identities, campaigns, live shows and films that are not case studies, 130 pieces.
06 · FilmThe finished films, with sound.
ZEISS Vision Care launchDubai · 2022 · 2:34 · with MCXLiwa International Festival TVCTal Moreeb · 2020 · 1:01 · AntBrushWhy Not! Mazzika festivalCoca-Cola Arena, Dubai · 2019 · 2:53 · with MCX
The Big Grill festivalAbu Dhabi Food Festival 2018 · 3:04 · with MCX
MCXDubai · 2019 · 1:57 · the agency’s promo film06
The finished films.
Click any film to watch it with sound.
